-Red Earth Cooperative-
Campaign & Promotion | Fall 2012
Grow Your Community
This campaign was developed in cooperation with the Red Earth Cooperative. The cooperative is in the process as establishing itself in the community. My campaign focused on helping the coop get community attention by developing an event where community members could pick up informational postcards, promotional magnets, and if they signed up they would receive a screen printed tote bag. I also assisted in creating a window display for their store front.
Direct Mail & Illustration | Fall 2012
"Agápe" means "love" in Greek. This is a fun and quirky project created with the intent to involve people in social interaction. This project is an illustration series I have created that examines our cultural perceptions of holidays. The series primarily uses humor to create more interaction between the viewer and the character. I have began this series by researching two holidays per month. I examined the message each holiday conveys, as well as, how the holiday was celebrated. This informed which character I chose for which holiday as well as the character's attire and any objects the character might be holding. Each color in these designs have been chosen carefully to correspond with the environment that you might see surrounding you during the month that the holiday occurs in. This project has continued to expand in many ways, from social media to screen printing. The design inspiration is based on late 19th century print media.
Identity & Package Design | Fall 2011
Crave Dessert Toppings
This novelty product was created to have a feeling of decadence and luxury. This was accomplished through tactile textures used in the package, such as, raw canvas and wax seals. The labels and package were inspired by 1950's ice cream parlors. The pacakge was designed to fit underneath standar cupboards making it a convenient addition to anyone's kitchen counter. This product would appeal to adults, between the ages of 30-40, that enjoy entertaining.
Illustration & Web Design
This was a class project to create a website that was strongly illustrative while promoting accountability among peers. The project was part of a pilot study of NASA's Humans in Space Art Undergraduate Challenge. The target audience is children in the grades 4-6.
This project included a redesign and compilation of several existing brochures into two brochures.The brochures have a fresh new look that provides a professional friendliness to bank customers.
Identity & Promotional Materials
The goal for this client was to create a friendly and inviting brand that conveys trust to the audience. The use of the illustrated homes creates that "warm, fuzzy" feeling for the potential home buyers and sellers so they feel at ease.
Branding & Identity
This is a branding project for a small start up salsa company. The goal of this company was to create affordable luxury. They wanted to sell a product that was attainable for all budgets, yet provide a product that was a healthier and more natural option. This is reflected in the logo's traditional simplicity.
Branding & Identity
Completed as an intern at Nouvo Design, this projects goal was to create a brand that represented cleanliness, friendliness, and trustworthiness. The target audience had to cover a wide range from college students to seniors.
Cash 4 Kids
Branding & Identity
Cash 4 Kids is an online fundraiser for kids. The logo was designed to provide a fun and friendly sense to potential customers and fundraisers alike.
Packaging, Menu, & Promotional
This project included work on menus, labels, door signs, and coffee cards. The project goal was to create a simplistic and clean design with a feeling of warmth. The use of color was employed for easy identification for the repeat customer.
PSI Seminars: Basic
This is a flyer done for PSI Seminars: PLD Team 24 for use to promote PSI Basic, a self-success course. The flyer was designed to attract professionals who want to improve their own sucess in all aspects of their life.
Identity & Package Design
Inspired by the Celtic goddess Epona, which means "divine mare", Epona is a horse product company that believes in providing quality products for the dedicated horse owner. The target audience would be married females, age 35-54, with kids between the ages of 12-17, and disposable income.
The Breed You Need
This is an information design project about fitting dog breeds to an individual's lifestyle. This encourages lifelong relationships between the pet and owner. My primary target audience is the age group between 20-35.